Sir Richard Branson is moving the company that owns the rights to his brand from the UK to Switzerland in order to reduce it's tax bill.
Sir Richard has long used off-shore tax havens to shield his personal wealth (an estimated £3bn) from the UK tax man. Those woolly jumpers he adores conceal a ruthless operator when it comes to paying less tax.
There is nothing illegal, but next time Sir Richard is presented as some sort of national treasure it's worth remembering that the entrepreneur has a record of doing everything in his power to minimise his contribution to our actual national treasure.
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